Gifts to the health system have risen from $44 million the year the ads started to $86 million last year. There's no way to tell how much credit belongs to the ad campaign and how much to the U-M's sophisticated and aggressive fund-raising efforts, but the health system obviously believes it's worthwhile-it has extended Campbell-Ewald's $3 million annual contract through 2011.
[This story has been updated since its publication in the October 2008 Ann Arbor Observer. The amount of money raised by the U-M Health System has been corrected.]
[Originally published in October, 2008.]