Many Lives of 2390 Winewood
Observer owners Patricia Garcia and John Hilton bought the building last summer. LaRoe did such a good job on the front part that it needed only minor changes. The metal building, though, got a complete overhaul that added windows, plumbing, and heating and cooling systems. The Observer is also using part of the back building, but still has some warehouse space on the Maple side that it hopes to rent out.
The Observer spent twenty-one good years in the Marketplace Building near Kerrytown. But when ad sales fell during the recession, the company had to sublet part of its space, and what remained was uncomfortably cramped. The magazine's staff is enjoying having room to spread out again and plenty of parking (rented from Eberbach Corporation across Winewood). They do admit to missing downtown but are pleased to discover how many locally owned businesses are within easy walking distance on the west side. Says publisher Patricia Garcia, "We've traded Zingerman's [Deli] for the Roadhouse."
[Originally published in February, 2013.]