Many Lives of 2390 Winewood
It turned out to be a good time to start a helmet business. Besides hockey headgear, Danmar made special helmets for motorcycle riders and police departments. And when bigger competitors took over those markets, Danmar found a new niche in medical safety products.
During Danmar's infancy, Marcello had continued doing freelance design work. One of his customers suggested that he create a helmet to protect the heads of institutionalized people, some of whom are prone to falling. Soon, other customers began asking Danmar for various medical safety products.
"There was a big need not being serviced," explains Marcello. Health care professionals had "been trying to jury-rig things to work. We'd talk on the phone, and they'd send rough drawings." Products for people with special needs included face guards, apparatuses to help hold forks or crayons, headrests, chest and head supports, and wheelchair accessories. Ruth Harris, U-M professor of physical education, contacted Danmar to suggest they build a flotation device that would allow physically handicapped people to play water sports, and thus was launched a line of swim aids.
In 1978 the Danners retired, and Marcello became Danmar's sole owner. Ten years later he sold the business to general manager Karen Lindner, but continued to work for the company. That same year, Danmar moved the company to roomier quarters at 221 Jackson Industrial Dr.