Many Lives of 2390 Winewood
Marcello says that Kingsware made electric fondue makers, hot plates, and other household appliances. His discussions with Kingsware owner Hugh Garver about painting the ice-hockey helmets that he was developing led to Danmar's moving into the building in 1962. The "Dan" is for Harlan and Josephine Danner, who joined with Marcello to form Danmar, which manufactured safety products for sports and medical uses. Marcello developed the products, and the Danners oversaw their production.
Marcello, a U-M art and design major and a member of the U-M wrestling team starting in 1954, had worked with his coach, Cliff Keen, to develop better ways to protect competitors from the hematomas known as "cauliflower ears." From wrestling headgear, he moved on to develop a plastic ice-hockey helmet; up until then, players' only head protection was a pair of soft pads connected by an elastic strap.
With a $300 loan from Keen, Marcello began manufacturing hockey helmets in his garage in New Hudson. He soon had enough orders to repay Keen's loan. Meanwhile, the Danners had moved back to Ann Arbor from Venezuela in order to rear their children in the United States and were looking for a business to become involved in. Harlan Danmar had also wrestled for the U-M, in the 1930s, and his mother was a landlady who often rented rooms to wrestlers--including, during his college years, Marcello. The sports connection soon led to a business partnership.