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Monday September 01, 2014
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Literati Finds a Sign



The sign uses giant versions of old-fashioned typewriter keys to spell out the bookstore's name. How it got there is a story of friendship and local networking.

Last spring Literati's owners, Mike and Hilary Gustafson, told their friend Phil Stead of their frustrations in finding a design for their store's sign. Stead, a local author and illustrator of children's books, recommended a friend from his days in art school at the U-M: Oliver Uberti had just left his job as senior designer for National Geographic in Washington, D.C., and was back in town.

In D.C., Uberti had designed the storefront for "The Museum of Unnatural History," the local branch of the literacy organization 826. Since returning to Ann Arbor in 2012, he had contributed design ideas to 826michigan's storefront, "Liberty Street Robot Supply and Repair."

"One of the first things I noticed when I walked into the shop is they didn't have enough metal," Uberti recalls. "It's a robot shop, and there should be metal!"

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