On March 1, Kroger closed Godiva Chocolates inside the Maple Rd. store. Ken McClure, from Kroger customer communications, says this store was a pilot for what they hoped would be others, but “unfortunately it just didn’t perform at levels that were adequate.” The luxury brand might have seemed a little out of place there next to supermarket megabrands like Kraft and Nabisco, but Godiva was actually owned by Campbell Soup from 1967 until it was sold to Turkish company Yildiz in 2007.
McClure says the Godiva space will be repurposed for ClickList.com. Kroger’s new “clicks-and-mortar” website will let customers order and pay for their groceries online, then swing by the store to pick them up.
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