Kick-starts for books, bands
As a crowd-funding veteran of sorts, Gray Bouchard says the mid-campaign slump is only to be expected. Bouchard and Melissa Coppola make up the "power-folk" duo Match by Match, which just released its second crowd-funded album, Vivat Veritas. Bouchard says the band's first Kickstarter campaign taught him that most of the money comes in the first week and the last week: "There's a lot of excitement when you first announce it, and there's a lot of excitement when you steamroll towards the finish line," he says. That excitement brought Match by Match about $500 over its $3,000 goal for Vivat Veritas.
Burg and Bouchard agree that getting the word out via social media is key to a successful crowd-funding campaign, engaging followers through creative content including photo and video updates. Bouchard says the crowd-funding system can be particularly harsh in making a project's financial success "directly proportional" to the general public's interest. "It puts a very direct value on what you're doing as an artist," he says. "On some level, it's humbling in that way."
[Originally published in May, 2013.]