Fake Ad: November 2013
by Jay Forstner
A healthy 169 Fake Adders spotted the Fake Ad for Inkin, a job search firm for creative types, on page 77 of the October Observer.
Many entrants quickly spotted the name of last month's winner, Jim Pluta, hidden (sort of) in the name of Catching Fire's head game-maker. "As a former book buyer at Borders," writes Kathleen Kelly, "I was very amused by the reference to the Hunger Games character, Plutarch Heavensbee, who, I understand, will be portrayed in the films by Philip Seymour Hoffman. A nice 'wink' indeed, likening the job market to a game. (And I can only wish it were a game these days!)"
Not everyone caught the reference unaided. "My daughter had to school me on who that character was," says Christy Howden. Carol Mousigian even wondered "if Plutarch Heavensbee is an actual name, or something you made up to make us all think we're really uncool because we don't recognize it." Don't worry, Carol. You're cool. As cool as the other side of the pillow.
Our October winner was Cheryl Gibbs. She's taking her gift certificate to Zingerman's Roadhouse.
To enter this month's contest, find the fake ad in the November issue and follow the instructions in the box at the bottom of the Back Page. The Fake Ad always contains the name of last month's winner in some form.
[Originally published in November, 2013.]