From Wireless Toyz to T-Mobile
A bright new look at Fourth and Washington
by Sally Mitani
From the July, 2014 issue
There's still a phone store on the corner of Washington and Fourth, but instead of Wireless Toyz, it's now T-Mobile. With a radiant white interior you can see from across the street, it looks like an art gallery. "It was very dim before. You couldn't even tell if it was open or not. It looked like a dark and cozy restaurant, which is fine if you're a dark and cozy restaurant," says new owner Simon Kemennu, who with his brother Michael took over the Wireless Toyz lease.
He says T-Mobile is responsible for the facelift: "We send pictures and layout, and they send in their own designers and architects and tell you what you need to do," explains Simon. T-Mobile bought Metro PCS, but the corporate merger doesn't affect individual stores: Kemennu sells T-Mobile only.
T-Mobile, 200 E. Washington, 369-2404. Mon.-Fri. 10 a.m.-8 p.m., Sat. 10 a.m.-7 p.m., Sun. noon-5 p.m. t-mobile.com
[Originally published in July, 2014.]