From VC to WOB
In addition to the 500 bottled beers (sixty from Michigan), there are forty rotating taps. For non-beer drinkers, there are craft spirits and cocktails made from them. Wilson admits wine is the weak link. "It's a decent selection but really not what we focus on." He also urges wine drinkers to give the cider beers a try. Ask your well-educated server about them. Each employee is put through a two-week "beer school" before going out on the floor.
A large stage dominates the front of the room for live music Thursday through Saturday. A Florida agent books the acts, but Rossi is happy to refer local musicians to her.
"First," says Rossi, "we're about beer, and second, we're about live music." Only then does he point out the TVs. "We're not a sports bar, but on nights when we don't have live music, hey, fourteen TVs is not too shabby." He adds, "When Michigan is playing Notre Dame at 9 p.m., we're not going to have a band that night."