Ann Arbor Observer cover
In the Heights and a2tix
Ann Arbor Weather:
Wednesday April 25, 2018
Follow us: facebook twitter RSS feed
Print Comment E-mail

Flash with a Heart of Denim

 

continued

The store is a kaleidoscope of short skirts, denim, jersey, dark plaids, sequins, shiny satin, and large zippers, all at bargain prices. "It's rare that we have anything over sixty-nine dollars," says Michael Mazor, owner of the sixteen-store chain, strategically placed in college towns and hip urban settings ("never in malls," Mazor says, pronouncing the word with distaste). His perennial best-seller: a $12 slinky cotton jersey shirt, designed by Mazor and manufactured in the United States for Pitaya.

Mazor is in town for a month or two to oversee the opening, along with a small entourage including his art director and a manager from the Louisville store who's training the staff.

Mazor began importing ethnic clothing from Guatemala to finance his Latin American travels and opened his first store in Bloomington, Indiana, in the early 1990s. He doesn't do as much design anymore and has recently hired a buyer, forcing him to relinquish some artistic control: "I'm replaceable as a designer, but I'm not replaceable as an administrator," he says, trying to sound as if he likes it that way.

Most Pitaya stores are in the Midwest, and Mazor mainly manages them by phone and Internet. He divides his time among places he likes: Indianapolis (where the company is headquartered), Seattle (where there is a store), and Santa Monica, California (where there's not).

Bookmark and Share
previous  ·  1 l 2 l 3  ·  next page
all on one page
read more stories here -> Marketplace  l  Culture  l  Community  l  News

You might also like:

From Gigi's to Maureen's
A Saline florist expands to Chelsea
Shelley Daily
The Evolution of Esquire Interiors
Wanda Barron's drapery business led the way.
Sabine Bickford
The Yearly Miracle
Early spring in the garden
Lee Lawrence
Melange
Innovative multiethnic mash-ups
M.B. Lewis
From the Colonnade to cyberspace
Stamatopoulos moves online
Sabine Bickford
Classes, Seminars, and Workshops
Shopping Overview in Saline
Films
First Pres Delivers
From U-M sports concessions to a Detroit food pantry
Jan Schlain
A Walgreens that's--Surprise!--Just a Pharmacy
Community specializes in chronic and serious illnesses.
Sabine Bickford
spark ann arbor
Volvik L P G A championship May 21-27
KINGSLEY CONDOS. 218 W. Kingsley Street, Ann Arbor, MI. 5-story 51 unit multi-story condo project. C