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Thursday April 24, 2014
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Firehouse Subs Opens



"But it's not a gimmick," she says. An AAFD truck pulled up and firefighters ceremoniously presented the paraphernalia, "and there's more in the basement." OK, the turnout coat hanging on a peg, though it appears to be the real deal, came from the chain's corporate headquarters. Firehouse founders Chris and Robin Sorensen are brothers whose family has a decades-long record of fire and police service.

Since 9/11, firefighters are popular public servants (and "Police Station Subs" doesn't sound nearly as inviting). In 2005, the Sorensens established the Public Safety Foundation, which has donated more than $6.4 million to first responders, and fire stations around the country are tuned into that. Franchise owners are encouraged to connect with local firefighters for their mutual benefit, and Hammond has: "I've met with Chief [Chuck] Hubbard, and we're in close contact with [assistant chief] Ellen Taylor. She is so awesome." Eventually, Hammond says, the brothers hope the foundation is bigger than the sandwich chain.

Hammond is herself awesome in the category "Bring Home the Bacon, Fry It Up in a Pan." Eight months pregnant with her second child in April, she was commuting from Plymouth to work the long day shift and was still sprightly in the late afternoon. Her husband, Doug, who works full-time as a district sales manager for Coca-Cola, usually relieves her at dinner time.

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