Click for Ann Arbor, Michigan Forecast
Thursday February 23, 2017
Follow us: facebook twitter RSS feed
Print Comment E-mail

Filling the Ark

 

continued

At Dave's retirement they inherited a stable organization with a faithful audience, but their success was by no means assured--and immediately challenged. "The same year Dave retired, the economy tanked," James recalls. "The Ark had been through business cycles before, but nothing like this. But we hunkered down and weathered the storm amazingly well."

"We kept our prices down," Anya Siglin puts in. "We even lowered some prices."

"When the economy went south, the worst thing would be if people said the Ark changed," continues James. "But we didn't, and revenue was steady through the recession."

But the Ark did change--quietly. "We're consciously trying to bring in a younger audience," Anya Siglin says. For the venerable club, James adds, "younger" means people in their thirties and forties--a demographic less devoted to traditional folk music than the Baby Boomers who've formed the club's core audience since its founding. "Traditional music is great music, but it doesn't draw like it used to," says Anya Siglin. "But don't worry: we're not going to go heavy metal or reggae."

Bookmark and Share
previous  ·  1 l 2 l 3 l 4 l 5  ·  next page
all on one page
read more stories here -> Marketplace  l  Culture  l  Community  l  News

You might also like:

The Rock - I Spy: December 2016 The Rock - I Spy: December 2016
Hip Hop Sock Hop - Fake Ad: January 2017 Hip Hop Sock Hop - Fake Ad: January 2017
What's Next for UMS? - It's hard to imagine who... What's Next for UMS? - It's hard to imagine who...
Closing Kaleidoscope - Jeff Pickell readies a r... Closing Kaleidoscope - Jeff Pickell readies a r...
Pizza Overload? - Not here, says Domino's David... Pizza Overload? - Not here, says Domino's David...
Subscribe to the Ann Arbor Observer Subscribe to the Ann Arbor Observer
Calendar This Week - Spectator Sports Calendar This Week - Spectator Sports
The Pokémon Go Craze & the Nerd Community The Pokémon Go Craze & the Nerd Community
Time in the Woods Time in the Woods
Ann Arbor Restaurants - Fast Food Ann Arbor Restaurants - Fast Food
Regent Hotel
custom blinds and window treatments, flooring, and furniture
top of the lamp. All your in home lighting needs.
Holiday Inn Ann Arbor. Comfortable Hotel, a home away from home.
Become of Fan of the Ann Arbor Observer on Facebook
Hebrew Day School
A visitor's guide to Ann Arbor