But when her contract with ATRS came up for renewal, Rodwell says, she was told that the company planned to partner with the Michigan Humane Society instead of HERO, because "they felt that MHS was better known in more Michigan counties and would bring in more bin donations." She asked for a one-year delay in the changeover in Washtenaw County so that "HERO would have time to explore its options." But that grace period is up, and even the former HERO bins in Washtenaw County now promote--and benefit--the suburban-Detroit based MHS.
An ATRS public relations consultant, who asked not to be named, insists the changeover is completely amicable. But Rodwell isn't giving up without a fight: she says she's looking into getting into the bin business herself. She envisions setting up fifteen customized, heart-shaped bins, and hiring former clients to collect and sort the donations.
[Originally published in April, 2013.]