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Elixir Vitae Coffee and Tea

Ambrosia adds a location, and a new name

by Sally Mitani

posted 11/27/2012

"I just really like the whole idea of coffee and tea shops," says Ed Renollet from one of the small tables inside the new Elixir Vitae Coffee and Tea on E. Liberty.

That's a good thing, because now he has two of them. Renollet also owns the decade-old Cafe Ambrosia on Maynard, which switched to the Elixir name when the Liberty Street shop opened in October. (Renollet says he wanted to differentiate himself from other coffee shops and roasters that use "ambrosia" in their names.)

Renollet hopes the new location will help him tap into the Main Street market--and perhaps make some connections between the State and Main areas. "Even on a larger scale, the Main Street Association and State Street Area Association don't collaborate on a lot of things," he says. "But there weren't a lot businesses that were involved with both before us, so we'll see how that goes."

Elixir Vitae Coffee and Tea, 117 E. Liberty. 604-7599. Mon.-Fri. 7:30 a.m.-9 p.m., Sat. 8 a.m.-9 p.m., Sun. noon-9 p.m.    (end of article)

[Originally published in November, 2012.]


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