Elevation Burger Arrives
The fact that Ann Arbor supports two Whole Foods is what makes Mike think it can support two Elevation Burgers; this is their first, and their second one will be on campus. There he does have some competition--Great Plains Burger on Plymouth near North Campus and BurgerFi, coming soon to South U, both claim to be "natural" (and there's also Five Guys, which doesn't claim to be anything but really good, and is huge--it dominates the premium burger market). "Theoretically," says Mike, pausing to make sure his skepticism is registering, "'natural' means hormone and antibiotic free, but in practice it doesn't really mean anything because it's unregulated. We're organic, and that's heavily regulated. We're hormone, pesticide, and antibiotic free. Our meat is from 100 percent grass-fed, free-range animals from family farms."
Elevation burgers are also halal. "I learned what halal means--it basically means humanely slaughtered. Anyone should appreciate that. I went to all the mosques in the area and handed out menus. And we stayed open later during Ramadan." And he points out that gluten-free and vegan meals can also be patched together here from the small but ingeniously versatile menu.
Certain that Elevation Burger is going to be a success, the Tayters have bought three nearby lots and will be building adjacent homes for their family and both sets of parents, who are, says Sarah, "insanely attached to their grandchildren."