Eat the Hub
In March 2012, Alex Perlman started a food cart called the Beet Box with fellow students Dan Morse and Kay Feker. Inspired by the healthy cuisine Feker, the head chef, grew up with in Laguna Beach, it's operated at Mark's Carts for the past two summers.
All three founders have since graduated. Morse and Feker left Ann Arbor, though they remain involved in the business. But Perlman chose to devote his post-grad year to creating his own food cart yard, working with current U-M student Noah Hoffman. They're calling it Eat the Hub. And they're doing it in the winter.
"In Ann Arbor the season for food carts, ironically, is at the same time as Ann Arbor's population is smallest," Perlman points out. "From a business perspective it's actually quite illogical."
Perlman said they didn't need to think hard about where the food carts should go. "As a college student who lived on Washtenaw and Observatory for three years, I had to go down South U every day," he says. "There was no choice. I also had to eat on South U every single day."