Curb Service at Kilwin's
The curbside and delivery service has exposed an existential difference between chocolate seekers and ice creamers. Even though Piehutkoski says they'd be happy to deliver a load of cones to a car-full of needy 'screamers, so far the service has been mostly for boxed chocolates (this has "forgot-our-anniversary" written all over it). In contrast, "ice cream people want to come and get a cone and hang. It's part of the experience."
[Originally published in May, 2009.]