Cupcake Station owner Kerry Johnson credits the popularity of his cupcakes to variety and portion control. "If you're having a party with twelve people, you can come in and get twelve different kinds of cupcakes," he says. "People used to go out and buy a cake. You'd end up with half a cake. And you're, like, 'Do I eat this whole thing? Or do I just throw it away?' With a cupcake, you eat it and you're done."