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Tuesday December 12, 2017
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Creative Product Names

Table talk: March 2017

From the March, 2017 issue

In Mary Dunham's twenty-seven years of selling chocolates for Kilwins, she's answered a lot of questions about the chocolate-caramel and nut clusters that Kilwins calls "Tuttles." Many customers assume they're catching the Liberty St. confectioner in a typo. "People want to know why we don't call them 'Turtles,'" Dunham says. She explains that there's a trademark on that name, so candy makers worldwide use clever stand-ins: "Myrtles, Snappers, you name it."

 
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