Courting Generation X
Less Coltrane, more Trombone Shorty
WEMU courts younger listeners with less Coltrane, more Trombone Shorty.
The best of times for WEMU, then and now the jazz and local news public radio station of Eastern Michigan University, was during the 1991 Persian Gulf War, when weekly listenership peaked at 54,000. The worst of times came four years later, when Michigan Radio's WUOM dropped classical music for a news-and-information format. Its audience took off--and WEMU's plunged to 26,000.