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Chasing a Hispanic clientele



Making the food good enough and cheap enough to attract the nearby Hispanic population is half the equation. "This is also the only full-service bar on Washtenaw between EMU and US-23. I'm going to have a minimum of three Michigan microbrews all the time," as well as pricier, more polished specials like braised short ribs and Mexican seafood dishes.

He's candid about where he does and doesn't compete. "I've tried to make the best impact I can on the local economy. I use a local produce supplier. Our tortillas are made in Plymouth and delivered several times a week." He uses a big distributor, but chose Gordon Food Service because it's Michigan-based. "But with food in our price range--under $10 and from scratch--I can't also be organic and free range and all that."

Maiz, 4855 Washtenaw, 434-5554. Mon.-Thurs. 11 a.m.-10 p.m., Fri. & Sat. 11 a.m.-midnight, Sun. noon-9 p.m.    (end of article)

[Originally published in March, 2013.]


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