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Maiz's Jason Branham, Ann Arbor, 2013

Chasing a Hispanic clientele

Maiz targets restaurant workers

posted 3/11/2013

"You don't ever want people to feel dumb about how they're pronouncing a name," says Jason Branham, explaining why at the last minute he decided the name of his new restaurant, spelled Maiz, would be pronounced as "maize" instead of the Spanish "mah-EESE." "Besides, maize is in the vocabulary here. So we figured people were going to pronounce it that way

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