Cause-based Fashion on South U
Now he works closely with the Jalen Rose Academy to identify at-risk youth in Detroit, get them through high school, and provide college scholarships.
Most of Merit's shirts, hats, wooden-bead bracelets, and notebooks carry the Merit logo patch, which Merritt hopes will become recognized as a "positive messaging" brand. He's also experimenting with a few "cut-and-sew" (trade lingo for original design) men's shirts that don't sport the Merit badge: a long-sleeve, collared Henley for $75, a color-blocked hoodie for $85.
Merritt also works for Straight Gate International, his father's nondenominational ministry in Detroit. "Between the store and working with my father," he says, "I don't have time for basketball anymore."
Merit, 1113 South University, 585-0137. Mon., Wed., Fri. & Sat. noon-8 p.m. Closed Tues., Thurs., & Sun. meritgoodness.com
[Originally published in December, 2013.]