Click for Ann Arbor, Michigan Forecast
Tuesday April 25, 2017
Follow us: facebook twitter RSS feed
Print Comment E-mail

Bookstore Ecology

 

continued

"We hope it will be someone local," she continues. "We hope they keep the staff on"--she calls them "friends." The book world in Ann Arbor is a small one, and everyone knows each other. As for Literati, "we're trying to be the best bookstore we can be. We had a great first year: we surpassed what we projected for year three, so we've come up with a whole new list of projections. We've been able to hire two full-time employees"--manager Jeanne Joesten and events coordinator John Ganiard.

From the beginning, the Gustafsons recognized that a downtown bookstore can no longer make its nut on a customer base of bibliophiles who spend hours browsing the shelves--those customers are the icing on the cake. Curating social media and planning events are serious business here, and the website has a shopping cart, allowing customers to support their local downtown bookstore in a virtual way. "Of course, lots of people also shop online then pick up items at the store," Hilary says.

Literati's sales over the holidays reflected the Gustafsons' marketing efforts. In addition to (of course) The Goldfinch, their bestsellers were books they promoted by in-store events: Poetry in Michigan/Michigan in Poetry, a collection illustrated by works of Michigan artists, and Fourth and Long: The Fight for the Soul of College Football, by local author John U. Bacon.

Bookmark and Share
previous  ·  1 l 2 l 3 l 4 l 5 l 6 l 7  ·  next page
all on one page
read more stories here -> Marketplace  l  Culture  l  Community  l  News

You might also like:

Map of Restaurants with price Under $6 Map of Restaurants with price Under $6
Photo: Downtown Home & Garden Photo: Downtown Home & Garden
Smokehouse 52 BBQ - Finding its strengths Smokehouse 52 BBQ - Finding its strengths
Subscribe to the Ann Arbor Observer Subscribe to the Ann Arbor Observer
Map of Health Care - Sexually Transmitted Diseases Map of Health Care - Sexually Transmitted Diseases
Calling All Townies - What's that number? Calling All Townies - What's that number?
Calendar This Week - Social Services and Support Groups Calendar This Week - Social Services and Support Groups
Map of Restaurants with Delivery Available Map of Restaurants with Delivery Available
Creative Product Names - Table talk: March 2017 Creative Product Names - Table talk: March 2017
Arnet's Inc Is Leaving the Family - But Caryl A... Arnet's Inc Is Leaving the Family - But Caryl A...
Regent Hotel
custom blinds and window treatments, flooring, and furniture
top of the lamp. All your in home lighting needs.
Victors For Art February 18th through June 11th
A visitor's guide to Ann Arbor