Click for Ann Arbor, Michigan Forecast
Saturday March 25, 2017
Follow us: facebook twitter RSS feed
Print Comment E-mail

Bookstore Ecology

 

continued

"We hope it will be someone local," she continues. "We hope they keep the staff on"--she calls them "friends." The book world in Ann Arbor is a small one, and everyone knows each other. As for Literati, "we're trying to be the best bookstore we can be. We had a great first year: we surpassed what we projected for year three, so we've come up with a whole new list of projections. We've been able to hire two full-time employees"--manager Jeanne Joesten and events coordinator John Ganiard.

From the beginning, the Gustafsons recognized that a downtown bookstore can no longer make its nut on a customer base of bibliophiles who spend hours browsing the shelves--those customers are the icing on the cake. Curating social media and planning events are serious business here, and the website has a shopping cart, allowing customers to support their local downtown bookstore in a virtual way. "Of course, lots of people also shop online then pick up items at the store," Hilary says.

Literati's sales over the holidays reflected the Gustafsons' marketing efforts. In addition to (of course) The Goldfinch, their bestsellers were books they promoted by in-store events: Poetry in Michigan/Michigan in Poetry, a collection illustrated by works of Michigan artists, and Fourth and Long: The Fight for the Soul of College Football, by local author John U. Bacon.

Bookmark and Share
previous  ·  1 l 2 l 3 l 4 l 5 l 6 l 7  ·  next page
all on one page
read more stories here -> Marketplace  l  Culture  l  Community  l  News

You might also like:

Ann Arbor Nightspots: Oz's Music Environment Ann Arbor Nightspots: Oz's Music Environment
Unplanned Duet - Where's that horn at Hill? Unplanned Duet - Where's that horn at Hill?
Ann Arbor Hobbies and Games Ann Arbor Hobbies and Games
The Pokémon Go Craze & the Nerd Community The Pokémon Go Craze & the Nerd Community
Hospice Departs - "The bricks will still be the... Hospice Departs - "The bricks will still be the...
Exit Interview - As she departs for California,... Exit Interview - As she departs for California,...
Ann Arbor Restaurants Ann Arbor Restaurants
Photo: Snowdrops at Hikone Park - 3-1-2017 Photo: Snowdrops at Hikone Park - 3-1-2017
Calendar This Week - Body, Mind, & Spirit Calendar This Week - Body, Mind, & Spirit
Today's Events Today's Events
Regent Hotel
custom blinds and window treatments, flooring, and furniture
top of the lamp. All your in home lighting needs.
Your guide to summer camps and activities for kids.
A visitor's guide to Ann Arbor