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Tuesday September 26, 2017
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Biggby Gets Bigger

 

continued

She's talking about her second local Biggby Coffee franchise, on Stadium across from Westgate shopping center. Making the customer feel at home is a big part of the Biggby philosophy, and that's what got Mickeleit, thirty-four, interested in the company in the first place.

A cheerful blond who always seems to be in motion, Mickeleit was born and raised in Germany and moved to the United States when she was twenty-two. She graduated from EMU in 2004 with a BA in German and taught at Michigan State while working on her PhD, with other teaching stints at Okemos High School and Lansing Community College. But after a couple of years teaching, she missed the business world--her family had a business in Germany--so she went back to school and got her MBA in 2008.

When she decided she wanted to buy a franchise, Biggby was the only one she even considered. "Being at MSU, I was very familiar with Biggby. In East Lansing, there's Biggby everywhere." Founded and still based in Lansing, Biggby now has more than 100 locations, making it the third-largest retail coffee chain in the Midwest.

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