Big House Big Heart
Neurology Research & Discovery and Mott Hospital.
In 2008, after Pfizer's departure devastated local nonprofits, race organizers responded by encouraging joggers to organize teams to benefit their favorite charities. Highfield, marketing and development director at Running Fit, says that helped push BHBH onto the national stage. About 10,000 runners are expected for this year's 5K run October 4--and organizers hope to raise $500,000.
[Originally published in October, 2009.]