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Wednesday April 23, 2014
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Big Changes at Kerrytown



"Sales were strong, but Kerrytown wanted to divide the space. They wanted more foot traffic over there [on the north end of the building] and I guess I didn't need 9,000 square feet," sighs Tess Haas, who opened V2V (then called Vintage2Vogue) in the 1980s when she graduated from U-M with a degree in English. The store, originally in the space now occupied by Spice Merchants, grew and moved into what had been Kitchen Port, eventually filling the space downstairs too as it branched into furniture and simple and elegant home goods.

Even at its smaller size of around 4,000 square feet, the Kerrytown shop is still much larger than Haas's other two stores, in Petoskey and Charleston, South Carolina, which sell mainly apparel.

While she no longer has room to display furniture, Haas says, "I have a designer on staff who can order furniture and help put together a room, and we sell home goods for the tabletop and desktop"--and, of course, clothes, like the flowing, understated designs by Isda Funari, one of Haas's favorite designers.

By May 1, Elephant Ears plans to move into the newly configured two-story space formed by V2V's retreat. "We've got stroller parking upstairs and downstairs and baby carriers," says Jenna McElroy, surveying her new bilevel space with a parent's eye.

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