“You have outdone yourself with the March Fake Ad!” wrote Kathleen Kennedy. “I had to search the Observer carefully–and I mean VERY carefully–three complete times before I was able to find the cleverly hidden ad. By the time I found it, I was about to go bonkers! Hats off to you! I bet you don’t get a lot of correct entries. Most people aren’t as obsessive as I am.”

Kennedy is right. Only 114 clever Fake Adders spotted the ad for the “Beat the Street” daily fantasy stock picking contest on page 81. “The Fake Ad is the ad for ‘Beat the Street,'” wrote Gerald Smith. “A great idea, but I believe that is called day trading, has been around a long time, and is a great way to become homeless.”

“This is always a good brain workout,” wrote M. Phyllis Smith. “I think the person who comes up with these ads does an ingenious job and I am always interested in seeing what he/she is going to do with a name.” M., he/she thanks you for those kind words.

Our winner, Joan MacKenzie, is taking her gift certificate to Zingerman’s Bakehouse.

To enter this month’s contest, find the fake ad in the April issue and follow the instructions in the box at the bottom of the Back Page. The fake ad always contains the name of last month’s winner in some form.