Click for Ann Arbor, Michigan Forecast
Friday December 19, 2014
Follow us: facebook twitter RSS feed
Print Comment E-mail

Barrels of Fun

 

continued

"I've always joked about using garlic in a beer," says Jeffries. "It seems like a hard thing to put in a beer." He also was curious if he could use hot peppers without producing a burning sensation in the throat.

Most of Jolly Pumpkin's fare is not quite so zany, although the flavors--spicy, sour, caramel, earthy--are a far cry from large-scale, industrial beers. Craft brewing, says Jeffries, is a combination of art, science, and craft. If you don't understand the science, you can't make a consistent yet distinct beer. And, like many productions, it requires a lot of repetition: cleaning tanks, checking temperatures, filling bottles. Some of Jeffries' beers age for years, so making a profit in the craft industry--which commands only 5 percent of the American beer market--requires careful planning and a keen vision. But it helps to have an adventurous imagination.    (end of article)

[Originally published in May, 2010.]

 

Bookmark and Share
previous  ·  1 l 2 l 3 l 4 l 5
all on one page
read more stories here -> Marketplace  l  Culture  l  Community  l  News
5 bed, 2 full bath, 2688 sqft, Single Family in UNADILLA TWP, MI 48137. $249,000
Pet Supplies Plus Bird Barn with outdoor bird feeders and supplies.