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Bank of Ann Arbor CEO Tim Marshall, Ann Arbor, MI June 2012

Banking Local

BOAA's playful ad campaign pays off

posted 7/3/2012

For two years now, the Bank of Ann Arbor has been gleefully giving competitors the Ann Arbor version of the Bronx cheer. The ads-in both traditional and social media-highlight competitors' outsider status. Each begins, "Non-local banks think …," followed by a funny potential misunderstanding:

the Arb serves roast beef

the Jerk Pit is a singles bar

 
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