the Arb serves roast beef the Jerk Pit is a singles bar Hieftje is a typoThe campaign has entertained Ann Arborites to the point that local radio host Martin Bandyke told CEO Tim Marshall that someone called the station to ask what time the next BOAA ad would run. Riding the wave, the bank (which has four Ann Arbor branches, plus outlets in Plymouth and Ypsilanti) ran a "build a billboard contest" on Facebook last year, generating 700 submissions. Grand Prize-winner Janine Hutchinson won for "Non-local banks think Mani Osteria plays for the Tigers." Her gag ran as a radio spot. "We hear from small businesses" delighted at being mentioned in the ads, says M..."/>
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Bank of Ann Arbor CEO Tim Marshall, Ann Arbor, MI June 2012

Banking Local

BOAA's playful ad campaign pays off

From the July, 2012 issue

For two years now, the Bank of Ann Arbor has been gleefully giving competitors the Ann Arbor version of the Bronx cheer. The ads-in both traditional and social media-highlight competitors' outsider status. Each begins, "Non-local banks think …," followed by a funny potential misunderstanding:

the Arb serves roast beef

the Jerk Pit is a singles bar

 
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