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Bank of Ann Arbor CEO Tim Marshall, Ann Arbor, MI June 2012

Banking Local

BOAA's playful ad campaign pays off

From the July, 2012 issue

For two years now, the Bank of Ann Arbor has been gleefully giving competitors the Ann Arbor version of the Bronx cheer. The ads-in both traditional and social media-highlight competitors' outsider status. Each begins, "Non-local banks think …," followed by a funny potential misunderstanding:

the Arb serves roast beef

the Jerk Pit is a singles bar

 
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