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Sunday September 21, 2014
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Bake Me Crazy

 

continued

"Do you remember when Insomnia Cookies had their truck? I was the cookie truck guy," parked outside the Union for students with the late-night munchies. Solomon explains how Insomnia's truck was hounded out of existence by city bureaucrats who wanted it to keep moving like an ice cream truck, "but we couldn't. We had kids lined up around the block." No matter. By the time Insomnia Cookies decided to ditch the truck and commit to retail space on South U, Solomon had come to believe that pizza and cookies should be sold together. He wasn't able to interest Insomnia founder Seth Berkowitz in the concept, so he decided to do it himself.

In early May Solomon was about ready to open in the former wholesale office of Fingerle Lumber. He expects to be well underway by June, though he'll be doing some experimenting with the hours over the summer. He thinks he'll do most of his business by night, and mainly by delivery, but "whenever I'm making pizzas and cookies for delivery, I figure I might as well be open for anyone who walks in."

Bake Me Crazy, 108 E. Madison, 997-9810. Sun.-Wed. 10 a.m.-midnight, Thurs.-Sat. 10 a.m.-2 a.m. No website yet.    (end of article)

[Originally published in June, 2014.]

 

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