Back on Track
One Webster addition seems to bridge the generation gap effortlessly: Bob Lutz, the octogenarian Freedom Township resident whom the magazine bills, accurately, as "the world's most outspoken car guy." His back page column, "Go Lutz Yourself," offers blunt, politically incorrect, and often hilarious answers to readers' questions, like "What vehicle should an 18-year-old college student like myself use as an everyday commuter car?" or "I love driving sports cars, but I have a golden retriever ... What are the best two-door sports cars with a real backseat?"
Lutz pointed the dog owner toward "higher-power" versions of the Ford Mustang and Chevrolet Camaro and the student to "any decent compact," or even the "unloved" little Chevy Aveo. True, he wrote, the Aveo is "a thoroughly unsexy econobox. But then, your current ride"--an old pickup truck--"isn't a turn-on, either."
"I think [Larry's] doing a good job," says Csere, his former boss. "I'm pleasantly surprised at how readable the magazine is and how interesting it is. Every issue I've picked up, I've found things in it that I wanted to read that I didn't necessarily see elsewhere." Webster says they're getting "a lot of positive feedback" from readers about the change. "We get people who come in and say, 'This is the first time I've read the thing cover-to-cover in twenty years.'" So far, though, numerical validation is harder to come by.