Ann Arbor Weather:
Sunday October 22, 2017
Follow us: facebook twitter RSS feed
Print Comment E-mail

Back on Track

 

continued

While they were at it, they updated roadandtrack.com. The new look is "this continuous rolling scroll, which we think works really well on the web," says Webster. "It's actually designed for your phone--we get 25 percent of our traffic on the phone, if you can imagine."

Online traffic is up 30 percent, and Webster--who considers the online changes as important as what he's done in print--wants to build it further.

The magazine and website reach different audiences. "The overlap between the print and digital [readerships] is small--it's like 20 percent," Webster says. And, of course, readers experience them differently. "The time that somebody spends on the website is maybe ten or fifteen minutes," he says, "but the average time someone spends with the printed magazine is eighty minutes. So it's a much different immersive experience."

---

Founded in 1947, R&T is America's oldest car magazine, and the writers are conscious of that history. While trying to attract new readers, they don't want to alienate the ones who've hung on with the magazine for decades.

Bookmark and Share
previous  ·  1 ... 10 l 11 l 12 l 13  ·  next page
all on one page
read more stories here -> Marketplace  l  Culture  l  Community  l  News

You might also like:

Trump Anxiety
Social service providers and scientists warily watch the federal budget battle.
James Leonard
Social and Political Activism
Giant Rubik's Cube
I Spy: September 2017
Sally Bjork
Restaurants with prices $10 To $20
A clickable zoomable map
Technology
A Family Story In The Digitized Michigan Daily, by Tim Athan
Disabilities
Crime Map
A clickable, zoomable map
Music: Classical, Religious, & Cabaret
Restaurants with prices $20-$30
A clickable zoomable map
Regent Hotel
Senior Living Communties 734-677-0071
spark ann arbor