competition from AirRide, the AATA-Michigan Flyer bus that began service between downtown and the airport last April, "definitely hurt.
"I'm not against the AirRide because I see where it helps a lot of people," he adds, "but I wouldn't want to be one of these bigger shuttle companies because they're getting slaughtered."
Not according to Dave Reid, president of Select Ride. Reid says his company's various brands--including Custom Shuttle, Arbor Limousine Service, and Yellow Car--still take the most Ann Arborites to and from the airport, about 250 a day. In AirRide's biggest month so far, November, it averaged 182 trips daily. "It hasn't affected us, really, other than we now get some Yellow Car trips from people looking for transportation to the AirRide pickup sites," Reid says. "It's not a directly comparable service. For somebody to take AirRide, they have to book one of just a few times and have to get themselves to the AirRide pickup [point]. For our economical service that's most comparable to AirRide, we have a fifteen-minute pickup window, and we're door to door."