Click for Ann Arbor, Michigan Forecast
Thursday July 31, 2014
Follow us: facebook twitter RSS feed
Print Comment E-mail

A Hockey Superstore

 

continued

Total Hockey is 10,000 square feet of skates, sticks, pads, and jerseys, plus ten big-screen TVs perpetually tuned to hockey. There are so many hockey sticks that they look like a kind of abstract sculpture, pressed tightly together in blocks of color, stretching for yards. "There are different curves, different flexes, different models," Nieman explains. "We have a good selection of senior sticks."

Senior sticks? Special sticks for old folks? Niemann bursts out laughing, because it's the opposite. Senior sticks are extra-stiff ones for very good, very powerful hockey players--like Niemann himself. A top-of-the-line senior stick of composite graphite goes for around $260. And what's at the bottom of the line? "Well," he says doubtfully, "you can buy a wooden stick for about twenty-five bucks. They're heavy." No one buys them, he says--"you can't feel the puck as well."

If 10,000 feet devoted to hockey sounds insanely specialized, Niemann says the company has a sister chain called Total Lacrosse--"though they're mainly on the East Coast."

Bookmark and Share
previous  ·  1 l 2 l 3  ·  next page
all on one page
read more stories here -> Marketplace  l  Culture  l  Community  l  News
5 bed, 2 full bath, 2688 sqft, Single Family in UNADILLA TWP, MI 48137. $249,000
Top of the Lamp, Ann Arbor's locally owned lighting specialty store.
custom sound systems for your home
Science camp for kids ages 6-14