A fresh start on North Main
Brothers Tom and Mike DeLaTorre opened the business on Jackson Road at the beginning of June. They sell almost any kind of battery, but specialize in batteries for camcorders and cell phones. In fact, the store carries 100 different kinds of cell phone batteries-and can special order 200 others. Those tiny button batteries are the smallest in the store. The biggest are motor home batteries, and they're monsters. Three feet long by a foot wide by a foot and a half high, and weighing in at 130 pounds, they go for $300.
Tom, forty-six, with his mop of black hair and ebullient personality, looks a little like Chico Marx, only without the comic-opera Italian accent, and he's enthusiastic about batteries. He worked at Batteries Plus on Packard for a year before leaving in 2007 to open his own battery store in Pinckney with Mike, who's now fifty.
The brothers knew they wanted to open a store in Ann Arbor-"it's an underserved market," Tom says. They raised the money by franchising the Pinckney store. Tom, who's big on the battery business and its future, says they hope it will be the first of many franchises. "The average household has thirty devices that take batteries," he says. "Now you can get them all in one place."