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Wednesday April 23, 2014
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A breast-feeding business

 

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Other products include breast pumps that run the gamut from small, handheld manual models for $35 to hands-free, double-action electric pumps that go for a couple hundred; books and videos on childbirth and nursing; nursing pillows and stools; and a selection of herbs recommended for helping to increase milk flow, among other things.

The retail section is small and fits neatly into one corner of the room because Robertson keeps only one of each item on display. The rest of her stock is in storage; she knows too many choices can overwhelm new parents. "My goal is to really make it simple," she says. "The only thing I have a ton of choices about are the nursing bras, because I want to be able to fit each mom really well."

Since Robertson and her staff are trained fitters, that's pretty much guaranteed. And if you buy a bra and you need a place to nurse afterward, you can sit right down and make yourself at home on the other side of the room. It's a nursing lounge, furnished with comfy sofas and chairs, and if you want to relax with a cup of tea while you nurse, Robertson will be happy to brew you a soothing cup of Mother's Milk Tea, on the house.

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