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Sunday April 20, 2014
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A breast-feeding business

 

continued

But Robertson didn't open the Breastfeeding Center of Ann Arbor to push product. An internationally board-certified lactation consultant with a master's degree in education, she wanted a place where new moms could come for professional breast-feeding care and support. "My services are first and the retail support is definitely second," Robertson says. "But when you can't find a good nursing bra, I just think that's something you should be able to do."

If that's your goal, Robertson's got you covered; she says you'd have to go to Grand Rapids to find a bigger selection. Most stores that sell bras carry a couple of nursing bras at best, but Robertson carries seven brands of nursing bras in fourteen styles that range in price from $17 to $35 and in size from 32B to 54J. And these aren't your mother's nursing bras. Some are strapless so you can wear them with an off-the-shoulder dress, and others have plunging necklines that are downright daring. There's even a hands-free nursing bra for moms who like to multitask.

Another innovation: nursing tank tops, which look like regular tank tops but have concealed flaps over each breast. Ditto the sports nursing bra, which looks like something Brandi Chastain would flaunt on a soccer field, assuming she was nursing between goals.

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